Journal of Business & Industrial Marketing: Volume 36 Issue 3

Conviviality as social practice in business relationships: concepts and insights from a case of expatriates

Simone Guercini, Silvia Ranfagni

This paper aims to investigate the practice of conviviality as the right setting to explore how social capital interacts with business relationships and in particular how…

Successful implementation of value-based selling: a value co-creation and dynamic capabilities perspective

Yanzhe Liu, Xiaoyu Zhao

This study aims to investigate the new connotations, key antecedents, outcomes and contingency factors of value-based selling (VBS) in the context of business to business (B2B…

New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms

Huda Khan, Susan Freeman, Richard Lee

Ambidexterity’s effects on exploration and exploitation have been widely studied in the innovation literature. However, to date, no studies have determined how combining or…

Unpacking the relationship between a coopetition-oriented mindset and coopetition-oriented behaviours

James M. Crick

Earlier work has suggested that assumptions, values and beliefs about the importance of cooperating with competitors (a coopetition-oriented mindset) should manifest into…

The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention

Tímea Beatrice Dóra, Zsuzsanna Szalkai

This paper aims to investigate the dyadic relationships of actors engaged in public–private (P-P) collaboration in health-care prevention. The purpose is to characterize a new…

The influence of brokers on networking behaviour during internationalization: a study of Czech SMEs

Mohit Srivastava

Under given environmental uncertainties, the purpose of this paper is to examine the effect of brokers on the networking behaviour of small- and medium-sized enterprise (SMEs) and…

B2B social media content: engagement on LinkedIn

Malin Sundström, Klas Håkan Alm, Niklas Larsson, Oskar Dahlin

This paper aims to identify content strategies on social media that influence engagement and to analyze those operations to describe important features for co-creation and trust.

Relational governance, organizational unlearning and learning: implications for performance

Volkan Yeniaras, Anthony Di Benedetto, Ilker Kaya, Mumin Dayan

Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning…

Technical innovation: trigger or threat for organizational learning? A curvilinear relationship revisited

M. Teresa Ortega Egea, María Isabel Roldán Bravo, Antonia Ruiz Moreno, Carmen Haro Domínguez, Dainelis Cabeza Pullés

Although most research considers organizational learning as an antecedent of innovation, the relationship is complex and could be reciprocal. Therefore, more research is needed on…

The role of spinoffs and tradeoffs of business-driven sustainable development in the marketplace

Göran Svensson, Carmen Padin

The purpose of this study is to examine the role of spinoffs and tradeoffs in business-driven sustainable development in the marketplace based on environmental, economic and…

Industry 4.0 in the product development process: benefits, difficulties and its impact in marketing strategies and operations

Iara Franchi Arromba, Philip Stafford Martin, Robert Cooper Ordoñez, Rosley Anholon, Izabela Simon Rampasso, Luis Antonio Santa-Eulalia, Vitor William Batista Martins, Osvaldo Luiz Gonçalves Quelhas

Product development process (PDP) in the context of Industry 4.0 may present several marketing implications. To understand these implications, the purpose of this study is to…

Understanding the spill-over effect of value co-creation in buyer–supplier interactions: a strategic view

Samir Gupta, Michael Polonsky

This study aims to explore how the co-created value arising from integrated solutions results in both, intended and spill-over effects.

Enhancing supply chain learning and innovation performance through human resource management

Muhammad Zia Ul Haq, Minhao Gu, Baofeng Huo

Despite the importance, no study exists which investigates the role of human resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of…