Journal of Business & Industrial Marketing: Volume 35 Issue 1

The impact of marketing innovation on companies’ environmental orientation

Natalia Medrano, María Cornejo-Cañamares, Cristina Olarte-Pascual

The purpose of this study is to explore the relationship between companies’ marketing innovation and environmental orientation and to determine how this relationship differs…

Algorithm applied: attracting MSEs to business associations

Jaqueline de Moraes, Jones Luís Schaefer, Jacques Nelson Corleta Schreiber, Johanna Dreher Thomas, Elpidio Oscar Benitez Nara

This paper aims to propose a structured model based on a data mining algorithm that can calculate, based on business association (BA) attributes, the probability of micro and…

Investigating open innovation strategies and firm performance: the moderating role of technological capability and market information management capability

Suqin Liao, Lihua Fu, Zhiying Liu

This study aims to assess how firm functional capability moderates the relationship between two types of open innovation and performance, with a special focus on the role of…

Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life

Arch G. Woodside, Carol M. Megehee, Lars Isaksson, Graham Ferguson

This paper aims to apply complexity theory tenets to deepen understanding, explanation and prediction of how configurations of national cultures and need motivations influence…

A strategic managerial approach to corporate sports hospitality: the case of Belgian football

Matteo Balliauw, Thomas Verlinden, Lisa De Croocq, Aline Fobe, Tomas Van Den Spiegel

Corporate sports hospitality (CSH) is a relationship marketing tool whereby customers and other stakeholders are invited by a company buying CSH from a club to attend a sports…

Impact of risk perception on customer purchase behavior: a meta-analysis

Zhihong Li, Yongzhong Sha, Xuping Song, Kehu Yang, Kun ZHao, Zhixin Jiang, Qingxia Zhang

Risk perception is an essential factor affecting how individuals evaluate risk, make decisions and behave. The impact of risk perception on customer purchase behavior has been…

A meta-analytic study on exploration and exploitation

Xiaofeng Shi, Lixun Su, Annie Peng Cui

This study aims to fill three theoretical gaps in previous literature on exploration and exploitation: the relationship between exploration and exploitation is inconclusive; the…

A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus

Sara Quach, Scott Weaven, Park Thaichon, Debra Grace, Lorelle Frazer

Drawing on an outside-in marketing perspective, this paper aims to outline the development, implementation, evaluation and reflection of a real-world entrepreneurship education…

Do social capital and relationship quality matter to the key account management effectiveness?

Nada Saleh Badawi, Moustafa Battor

The purpose of this paper is to investigate the influence of social capital and relationship quality on key account management (KAM) effectiveness.

Digitalization efforts in liminal space – inter-organizational challenges

Jens Eklinder Frick, Vincent Hocine Jean Fremont, Lars-Johan Åge, Aihie Osarenkhoe

The purpose of this paper is to analyze the benefits and drawbacks that strategically imposed liminality inflicts upon inter-organizational digitalization efforts within the…

Purchasing’s tasks at the interface between internal and external networks

Steffen Muxoll Bastholm, Kristin B. Munksgaard

The strategic importance of the purchasing function increases, as its task become more dynamic in various interfaces with different suppliers. Changes in these customer–supplier…

Viewing lean supply from the IMP perspective

Leandro D.B. dos Santos, Elsebeth Holmen, Ann-Charlott Pedersen

The purpose of this paper is to discuss key elements of lean supply (LS) in light of core concepts in the Industrial Marketing and Purchasing Group (IMP) perspective.

The importance of Interactive Network Branding for business relationship development: insights from emerging markets

Nikolina Koporcic, Maria Ivanova-Gongne

This paper aims to clarify the meaning of Interactive Network Branding (INB) and demonstrate its importance for business relationship development, within a cross-cultural context…