Journal of Business & Industrial Marketing: Volume 30 Issue 6

Subject:

Table of contents - Special Issue: Digital communications in industrial marketing

Guest Editors: Heikki Karjaluoto, Pauliina Ulkuniemi

The role of digital channels in industrial marketing communications

Heikki Karjaluoto, Nora Mustonen, Pauliina Ulkuniemi

The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial…

22679

Antecedents of social media B2B use in industrial marketing context: customers’ view

Hanna Keinänen, Olli Kuivalainen

The purpose of this study is to clarify business-to-business (B2B) customers’ behavior regarding their social media use for B2B purposes and the antecedents of this behavior in…

9734

Service value exchange in B2B electronic marketplaces

Susan Standing, Craig Standing

This paper aims to explore what aspects of organisational value can be realised through taking a service exchange perspective of e-marketplaces as opposed to a product transaction…

2083

Industrial branding in the digital age

Heini Sisko Maarit Lipiäinen, Heikki Karjaluoto

The purpose of this paper is to describe the overall branding logic of an international industrial company operating in the renewable energy industry and to respond to calls for…

8869

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Jedsada Wongsansukcharoen, Jirasek Trimetsoontorn, Wanno Fongsuwan

This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service…

3518

Analysis of content creation in social media by B2B companies

Lauri Huotari, Pauliina Ulkuniemi, Saila Saraniemi, Minna Mäläskä

The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component…

13895

The influence of sales force technology use on outcome performance

Sergio Román, Rocío Rodríguez

This paper aims to examine whether and how sales technology (ST) use helps salespeople perform better through the modification of their customer-qualification skills and…

2440
Cover of Journal of Business & Industrial Marketing

ISSN:

0885-8624

Online date, start – end:

1986

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

IMP Journal

Editors:

  • Dr. Wesley Johnston
  • Dr Ivan Snehota