Table of contents - Special Issue: 9th American Marketing Association Relationship Marketing Conference: Part II
Guest Editors: Anja Geigenmller
Brand equity in B2B services and consequences for the trade show industry
Anja Geigenmüller, Harriette Bettis‐OutlandThis paper's aim is to provide a conceptual framework explaining drivers of service brand equity. It refers to the trade show industry as an example for an international, highly…
Managing in a time of crisis: marketing, HRM and innovation
Maja Makovec Brenčič, Gregor Pfajfar, Matevz RaškovićThe purpose of this paper is to explore the link between selected market orientation dimensions, HRM, and innovation, and their impact on organizational performance before and…
The common ground of relationships and exchange: towards a contractual foundation of marketing
Michael Ehret, Michaela HaaseThe aim of this paper is to argue for an explicit foundation of market exchange on person‐to‐person relationships as an alternative to the foundation on person‐to‐goods…
Guanxi as a gateway in Chinese‐Western business relationships
Hongzhi Gao, John G. Knight, David BallantyneThis article aims to identify critical aspects of Chinese‐Western intercultural guanxi relationships that have largely been ignored as a domain for study in international business…
Antecedents of knowledge generation competence and its impact on innovativeness
Ilka Griese, Doreén Pick, Michael KleinaltenkampThis study aims to present the conceptualization and measurement of knowledge generation competence (KGC) as the fundament for firm's internal knowledge generation. Furthermore…
Network partner knowledge and internal relationships influencing customer relationship quality and company performance
Maciej MitręgaMarketing is the area of coexistence of various research traditions with regard to relational phenomena. This study aims to contribute to limiting the gap between these traditions…
The effect of customer relationship management adoption in business‐to‐business markets
U. Zeynep Ata, Aysegul TokerThe purpose of this study is to investigate the effects of customer relationship management (CRM) practices on customer satisfaction and firm performance in business‐to‐business…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota