Journal of Business & Industrial Marketing: Volume 17 Issue 7

Do relationship portfolios and networks provide the key to successful relationship management?

Judy Zolkiewski, Peter Turnbull

The importance of effective planning and management of an organization’s array of customer and supplier relationships is self‐evident, yet relatively little research has been…

Thinking about relationship marketing: where are we now?

Sally Rao, Chad Perry

Relationship marketing (RM) has emerged as a new marketing idea for many firms in Western countries. The aim of this paper is to review the evolution of RM ideas. Definitional…

Modelling the adaptation process in interactive business relationships

Louise Canning, Stuart Hanmer‐Lloyd

Places adaptation within the context of firm behaviour in supplier‐customer relationships before going on to review previous adaptation studies. Gives the rationale and outline of…

Effects of suppliers’ marketing program variables on industrial buyers’ relationship satisfaction and commitment

Alhassan G. Abdul‐Muhmin

Relationship satisfaction and commitment are two key constructs in the evolving paradigm of relationship marketing in business‐to‐business markets, and a substantial and growing…