Journal of Business & Industrial Marketing: Volume 17 Issue 4

Subject:

Table of contents

Managing the market learning process

George S. Day

Organizations continuously learn about their markets through the linked processes of market sensing and sense making. Firms that have mastered these two processes gain an…

4057

Market‐based success, organizational routines, and unlearning

James M. Sinkula

Information, whether it is acquired from an external source or generated internally, is subjected to perceptual filters made up of the organization’s norms, procedures, and…

2991

Putting people back into organizational learning

Robert F. Hurley

There is an overemphasis on an outside‐in, macro‐organizational view of learning and an under‐emphasis on the inside‐out view which recognizes that people are the main agents of…

3612

Managing the paradox of inter‐firm learning: the role of governance mechanisms

Jakki J. Mohr, Sanjit Sengupta

Organizational learning in inter‐firm exchange relationships poses a double‐edged sword. On one hand, inter‐firm learning is a desirable extension of organizational learning…

2851

A longitudinal study of the learning climate and cycle time in supply chains

G. Tomas M. Hult, David J. Ketchen, Stanley F. Slater

Drawing on the resource‐based view, we posit that the learning climate is an intangible, strategic resource that influences important outcomes. Data from 141 supply chain units…

1354
Cover of Journal of Business & Industrial Marketing

ISSN:

0885-8624

Online date, start – end:

1986

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

IMP Journal

Editors:

  • Dr. Wesley Johnston
  • Dr Ivan Snehota