Table of contents
Marketing innovative technology to institutional buyers in educational settings
Jeffrey E. Lewin, Daniel C. BelloIn institutional settings, the decision to adopt technically innovative products is usually made jointly by individuals representing various functional groups. Each individual…
A conceptual framework of the impact of technology on customer‐supplier relationships
Sang‐Lin HanAs new technologies and new processes are adopted by firms, the technology level of the firm is emerging as an important variable of inter‐organizational relationships. Examines…
New product development: using the salesforce to identify opportunities
Geoffrey L. Gordon, Denise D. Schoenbachler, Peter F. Kaminski, Kimberly A. BrouchousThe development process for new products is critically dependent on customer‐generated new product ideas. Although several conduits exist for identifying and communicating these…
A program for implementing market segmentation
Sally Dibb, Lyndon SimkinOrganizations wishing to apply the principles of market segmentation often face problems putting the theory into practice. All too often the required background analysis is…
Mapping strategic groups: an international example
V. Feka, D. Xouris, G. TsiotrasThe Greek dairy industry, with more than 1,000 companies, is extremely dynamic and developing, and it is presumably attractive to some investors, usually big foreign companies…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota