IMP Journal: Volume 9 Issue 2

Interaction avoidance in networks

Thomas Hoholm

– The purpose of this paper is to develop the case for studying non-interaction in networks, particularly instances of intentional avoidance of interaction.

The SME perspective on motives and success factors in cross-border mergers: The importance of network position

Milena Ratajczak-Mrozek

The purpose of this paper is to address two research questions. First: what causes an small and medium enterprises (SME) to engage in a merger with a multinational group and…

Construction of meanings in business relationships and networks

Antonella La Rocca, Ivan Snehota, Carlotta Trabattoni

– The purpose of this paper is to address an issue related to the role of interaction processes in the development of customer-supplier relationships in business markets.

Relationship and networking strategy tools: characterizing the IMP toolbox

Caroline Cheng, Elsebeth Holmen

The purpose of this paper is to systematically review the relationship and networking strategy tools in the IMP literature. It proposes six dimensions for characterizing such…

Has research on the internationalization of firms from an IMP perspective resulted in a theory of internationalization?

Sabine Gebert Persson, Lars-Gunnar Mattsson, Christina Öberg

Recently, increased interest has been devoted to discuss theory development in relation to business-to-business (B2B) marketing. The purpose of this paper is to explore these…

Interaction dilemmas

Alexandra Waluszewski and Ivan Snehota