Kybernetes: Volume 46 Issue 10

A hybrid approach for predicting customers’ individual purchase behavior

Serhat Peker, Altan Kocyigit, P. Erhan Eren

Predicting customers’ purchase behaviors is a challenging task. The literature has introduced the individual-level and the segment-based predictive modeling approaches for this…

Dynamics analysis of a production-inventory control system with two pipelines feedback

Huthaifa AL-Khazraji, Colin Cole, William Guo

The purpose of this study is to propose a new dynamic model of a production-inventory control system. The objective of the new model is to maximise the flexibility of the system…

Relation between cybernetics and information security: from Norbert Wiener’s perspectives

Kushal Anjaria, Arun Mishra

Nowadays, to design the information security mechanism for computing and communication systems, there are various approaches available like cryptographic approach, game-theoretic…

Hedonic experience of customer re-patronizing intention: a system dynamics viewpoint

Wei-Lun Chang, Chiao-Jung Chang

This research paper expects to discover the causal relationships between hedonic value and certain factors by using the concept of system dynamics, which is a process-oriented…

Applying the bootstrap method to newsvendor model incorporating group buying for optimal price discount and order quantity

Yan-Kwang Chen, Chih-Teng Chen, Fei-Rung Chiu, Jiunn-Woei Lian

Group buying (GB) is a shopping strategy through which customers obtain volume discounts on the products they purchase, whereas retailers obtain quick turnover. In the scenario of…

Do the effects of individual factors on financial risk-taking behavior diversify with financial literacy?

Sibel Dinç Aydemir, Selim Aren

This study aims to examine the roles of individual factors on risky investment intention as an indicator of risky financial behavior.

Would the big government approach increasingly fail to lead to good decision?: A solution proposal

Rodolfo A. Fiorini

This paper aims to offer an innovative and original solution methodology proposal to the problem of arbitrary complex multiscale (ACM) ontological uncertainty management (OUM)…

Product recommendation incorporating the consideration of product performance and customer service factors

Yong-Hai Li, Zhi-Ping Fan, Guang-Hui Qiao

The purpose of this paper is to present a novel framework for recommending desirable products to active customers with the consideration of not only their preferences but also the…

Picture uncertain linguistic Bonferroni mean operators and their application to multiple attribute decision making

Guiwu Wei

The purpose of this paper is to develop some picture uncertain linguistic aggregation operators based on Bonferroni mean operators, which is combined with multiple attribute…

Linking social media marketing activities with brand love: The mediating role of self-expressive brands

Raed Salah Algharabat

This research aims to investigate the link between social media marketing (SMM) activities and brand love. It further investigates the mediating impact of self-expressive brands…