European Journal of Marketing: Volume 8 Issue 1

Marketing's Social dilemma

Gardon Wills

Looks at the face of marketing in the light of today's society. Suggests that marketing professionals muse examine closely the social contract governing production and…

The role of customer service in industrial marketing

M.T. Cunnigham, D.A. Roberts

Examines the role of service in influencing buying behaviour, basing its results on research carried out into the marketing of industrial raw materials. Defines Service and sets…

Price and product quality assessment

R.S. Masen

Identifies the relationship between price and the consumer's evaluation of product quality with regard to developing a pricing strategy. Assesses the effects of price changes, and…

The impact of out‐of‐town shipping: a test of the Lakschmanan‐Harsen model

C.T. Gilligan, P.M. Rainford, A.R. Thorne

Presents the results of an interview survey carried out in an out‐of‐town store, compares these with the impact of the store as predicted by the Lakschmanan‐Harsen real potential…

Sales analysis: a visual approach

J. Eardley‐Simpson

Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance…

Hunting down the marketing management gap: in a developing economy

Sin‐Jee Chong

Contrasts the marketing practices of local and foreign firms in Malaysia. Finds that local firms show lower profitability and a visible management gap, while foreign firms, using…

Marketing financial services: a review note

D.G. Davies

Looks at the dilemma of practitioners and writers in service marketing‐can an intangible service be marketed using the physical product marketer's techniques of research, pricing…