European Journal of Marketing: Volume 6 Issue 3

The Polish marketing scene

Antoni Myszewski

Examines the contemporary line of thought about marketing in Poland, thereby emphasising the possibility of conceptual orientations. Acknowledges that, more or less…

A case study of production orientation: Malayan canned pineapple

Syed Jabbar

Analyses reasons underlying the decline in the Malayan share of the UK canned pineapple market and identifies a lack of effective sales and marketing policies. Attempts to explain…

Statutory marketing in a developing economy

P. Edgar

Explores the role of boards and co‐operatives in the total marketing system and concludes they should be left to compete openly with the private sector. Examines this with regard…

Model building in marketing: a review of the British literature

Rupert Fisher, Melvyn Hirst

Makes a timely assessment of the specifically British contribution in the field of marketing models, which provides a useful basis for further development. Reviews UK writing on…

Compatibility analysis for the screening of new products

Eduardo Roberto, Christian Pinson

Specifies that the case for formal analysis of new product proposals is founded on the assumption that, to a large extent, the current high rate of failure is attributable to lack…

A descriptive theory of pricing for marketing

Gordon Foxall

Explores suitable ways of modifying cost‐plus pricing policies in the context of marketing based theory. Reports the findings of a research project concerned with the procedures…

Diffusion of innovation in the flour milling industry

George Hayward

Analyses five major innovations in the flour milling industry and the variations in attitudes and adoption practices in group mills and individual plants. Advocates that it is…

Psychological characteristics of innovators

Abraham Pizam

Reviews empirical studies examining psychological characteristics of innovation. States that the literature was delved into to analyse characteristics which are relevant…

Agency selection in international advertising

James Donnelly, John Ryans

Isolates the importance of economic level and cultural level and cultural perceptions in influencing agency selection overseas by major US companies. Recounts that many study…