European Journal of Marketing: Volume 56 Issue 11

Guest editorial: psychological perspectives on consumer obesity

Michael Christofi, Danae Manika, Elias Hadjielias, Olga Kvasova, Dan Petrovici, Ben Lowe

The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses

Sumit Malik, Eda Sayin, Kriti Jain

This paper aims to examine the effect of proximal (versus distant) depiction of food products within an advertising or online context on consumer responses across food types…

To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention

Qi Yao, Xiaofang Tao, Wenkai Zhou

This study aims to empirically investigate how the interaction effect of occasion-setting cues and consumers’ cognitive styles (e.g. field dependence levels) influences their food…

Obesity, family units and social marketing intervention: evidence from Nigeria

Arinze Christian Nwoba, Emmanuel Mogaji, Nadia Zahoor, Francis Donbesuur, Gazi Mahabubul Alam

Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to…

When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment

Diogo Souza-Monteiro, Ben Lowe, Iain Fraser

Numeracy skills hinder a consumer’s ability to meet nutrition and calorie consumption guidelines. This study extends the literature on nutritional labelling by investigating how a…

The interaction of social influence and message framing on children’s food choice

Huda Khan, Richard Lee, Zaheer Khan

Obesity leads to increased mortality and morbidity among children, as well as when they turn adults. Melding marketing theories in social influence and message framing, this study…

Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity

Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan, Irene (Eirini) Kamenidou

This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of…

Boosting engagement with healthy food on social media

Ethan Pancer, Matthew Philp, Theodore J. Noseworthy

Recent research has demonstrated that people are more likely to engage with fatty food content online. One way health advocates might facilitate engagement with healthier…

Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention

Khalid Hussain, Muhammad Junaid, Muzhar Javed, Moazzam Ali, Asif Iqbal

This study aims to investigate the effect of healthy food advertising (HFA) in preventing obesity (measured using the healthy eating attitude and perceived self-regulatory…

Tackling obesity in aged-care homes: the effects of environmental cues

Joyce Hei Tong Lau, Huda Khan, Richard Lee, Larry S. Lockshin, Anne Sharp, Jonathan Buckley, Ryan Midgley

Obesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly consumers in…

Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking

Gonzalo Luna-Cortes, José Alejandro Aristizabal Cuellar

The purpose of this paper is to examine the relationship of masculine eating/drinking beliefs on male consumers’ concern with unhealthy eating/drinking habits and, in turn, with…

The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation

Marco Francesco Mazzù, Angelo Baccelloni, Simona Romani, Alberto Andria

This study aims to reveal the implications that trust, as a key driver of consumer behaviour, might have on consumer acceptance of front-of-pack labels (FOPLs) and policy…

Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations

Gurmeet Singh, Shavneet Sharma

Obesity is today’s most neglected, yet blatantly visible, public health problem. This study aims to examine the role of social media and goal-directed behavior in motivating…