European Journal of Marketing: Volume 55 Issue 11

Negative online reviews, brand equity and emotional contagion

Fayez Ahmad, Francisco Guzmán

Despite the growing consensus that consumers extensively use online reviews and that negative reviews can significantly damage brand equity, it remains uncertain whether negative…

The organizational framing effect on consumer evaluations of corporate donations

Felix Septianto, Gavin Northey, Scott Weaven

This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can…

Exploring internal organisational communication dynamics in the professional football industry

Argyro Elisavet Manoli, Ian Richard Hodgkinson

Relative to the increasing focus on organisations’ outward communication consistency and coherency, the internal communication taking place between different organisational…

Impact of brand anthropomorphism on ethical judgment: the roles of failure type and loneliness

M. Deniz Dalman, Manoj K. Agarwal, Junhong Min

This paper aims to investigate whether anthropomorphized (i.e. humanized) brands are judged less negatively for competence failures than for moral lapses and how these ethical…

When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion

Cong Liu, Xiaoqian Gao, Zhihua Liu, Jiahui Gao

This study aims to examine whether consumers’ lay theories of emotion play a moderating role between self-threat and their choice of threat-coping strategies (direct resolution…

How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility

Keo Mony Sok, Phyra Sok, Yelena Tsarenko, Jason Thomas Widjaja

Service industries increasingly have a need for frontline employees (FLEs) who are both adept and versatile at providing excellent customer services whilst exploring…

A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food

Alice Labban, Yu Ma, Laurette Dube

This paper aims to elucidate some of the complexity around food consumption by drawing from neuroscience research of food as a motivated choice (i.e. a neurobehavioral process…

Manager directives for salesperson ambidextrous selling and resulting job satisfaction: a regulatory focus perspective

Thomas E. DeCarlo, Thomas Powers, Ashish Sharma

To sustain firm profitability, it is critical for sales managers to direct business-to-business (B2B) salespeople to generate revenues by simultaneously acquiring new customers…