European Journal of Marketing: Volume 53 Issue 12

Can a replacing sponsor benefit?: Consumer responses toward a new sponsor in the context of a sponsorship change

François Anthony Carrillat, Reinhard Grohs

This paper aims to examine the common situation where the sponsor of an event is replaced and the impact of this situation on consumers’ behavioral intentions toward the new…

Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction

Marcel Paulssen, Johanna Brunneder, Angela Sommerfeld

Prior research does not provide a clear picture of how managers can effectively manage customer in-role and extra-role behaviours in a retail setting. This study aims to test the…

How religiosity influences the consumption of luxury goods: exploration of the moral halo effect

Stephanie Geiger-Oneto, Elizabeth A. Minton

The purpose of this paper is to explore the role of religion, morality and mindset in influencing perceptions of luxury products.

If you think about it more, do you want it more? The case of fairtrade

Roman Konopka, Malcolm John Wright, Mark Avis, Pamela M. Feetham

There are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw on…

Effects of retail organisation design on improving private label merchandising

Changju Kim, Katsuyoshi Takashima

This paper aims to examine empirically whether and under what organisational design conditions retailers can benefit from private label (PL) merchandising improvement.

Shopping online? The role of imagination and gender

Manveer K. Mann, Yuping Liu-Thompkins

This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention…

The influence of political candidate brands during the 2012 and 2016 US presidential elections

Eric Van Steenburg, Francisco Guzmán

The purpose of this paper is to investigate whether voters consider a candidate’s brand image when evaluating election alternatives. That is, how prominent a role does the…

Service ecosystem well-being: conceptualization and implications for theory and practice

Pennie Frow, Janet R. McColl-Kennedy, Adrian Payne, Rahul Govind

This paper aims to conceptualize and characterize service ecosystems, addressing calls for research on this important and under-researched topic.