Table of contents
Pleasure and guilt: how do they interplay in luxury consumption?
Chungwha Ki, Kangbok Lee, Youn-Kyung KimThis paper aims to examine, building upon affect balance theory, whether the two modes of luxury consumption, conspicuous consumption (CC) and style consumption (SC), trigger…
The nature and value of terroir products
Stephen Charters, Nathalie Spielmann, Barry J. BabinThe aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents and…
Moving toward settlement: tourism as acculturation practice
Angela Gracia B. Cruz, Margo Buchanan-OliverThe purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and…
Hypermarket private-label products, brand strategies and spokesperson persuasion
Hsuan-Yi Chou, Tuan-Yu WangThe purpose of this paper is to investigate the effects of brand strategies and spokesperson expertise on consumer responses to hypermarket private-label products by combining…
Lens or prism? How organisations sustain multiple and competing reputations
William S. Harvey, Marwa Tourky, Eric Knight, Philip KitchenThis paper aims to challenge singular definitions, measurements and applications of corporate reputation which tend to be reductionist. The authors rebuff such narrow…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall