Table of contents
Good times, bad times: the stock market performance of firms that own high value brands
Kevin Voss, Mayoor MohanThe purpose of the this paper is to correct a deficiency in the published literature by examining the share price performance of firms that own high-value brands in uptrending…
Post language and user engagement in online content communities
Valeria NogutiThis study aims to uncover relationships between content communities post language, such as parts of speech, and user engagement.
Co-production in chronic care: exploitation and empowerment
Anna Essén, Sara Winterstorm Värlander, Karina T. LiljedalMany scholars have urged firms to empower consumers to become co-producers, arguing that this empowerment leads to a win-win situation that benefits consumers and providers alike…
The depiction of marketing and marketers in the news media
Robert CluleyIn an effort to explain the high level of scepticism and distrust towards marketing and marketers, this paper aims to explore how marketing practice and practitioners are depicted…
Open versus selective customer loyalty programmes
Carol L. Esmark, Stephanie M. Noble, John E. BellThis paper aims to examine the impact of an open loyalty programme (anyone can join) versus a selective programme (requirements must be met) to show what types of loyalty…
Which sport sponsorships most impact sponsor CSR image?
Carolin Plewa, François Anthony Carrillat, Marc Mazodier, Pascale G. QuesterThis study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes…
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Rajat Roy, Fazlul K. Rabbanee, Piyush SharmaThe purpose of this paper is to investigate the direct and indirect effects of social visibility (private vs public), purchase motivation (intrinsic vs extrinsic vs altruistic…
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu ZhangThis paper aims to focus on the unique goal of understanding how marketing spending, a proxy for firm visibility, moderates the effects of corporate social responsibility (CSR…
Marketers are consumers too: integrating consumer-self in potential value creation
Michal J. Carrington, Benjamin A. NevilleThe purpose of this paper is to explore the extent to which a marketer’s own priorities as a consumer infiltrate workplace decision-making and how this contamination influences…
The evolving family assemblage: how senior families “do” family
Aimee Dinnin Huff, June CotteA growing stream of consumer research has examined the intersection of family dynamics, consumption practices and the marketplace. The purpose of this paper is to make sense of…
International market selection and export performance: a transaction cost analysis
Xinming He, Zhibin Lin, Yingqi WeiThis paper aims to provide a transaction cost analysis (TCA) perspective to exporting firms' selection of foreign markets and the performance consequences of this international…
A systematic assessment of empirical research on foreign entry mode
Jesper Nydam WulffThe purpose of this paper is to systematically assess the empirical support for central relationships in the empirical literature on foreign market entry mode. The reviewing…
Individual difference factors related to anthropomorphic tendency
Kate Letheren, Kerri-Ann L. Kuhn, Ian Lings, Nigel K. Ll. PopeThis paper aims to addresses an important gap in anthropomorphism research by examining the individual-level factors that correlate with anthropomorphic tendency.
Effects of task complexity on creative customer behavior
Taeshik Gong, Jin Nam ChoiImproving the creative performance of customers is critical to improving the competitive advantage of service firms. Customers that perform creatively and generate novel and…
Consumers’ pre-launch awareness and preference on movie sales
Sangkil Moon, Junhee Kim, Barry L. Bayus, Youjae YiThe purpose of this paper is to provide insightful advice that can improve the practice of using consumers’ pre-launch awareness and preference (AP) changes to predict the sales…
Unintended effects of marketing messages on salespeople’s cynicism
Olalekan K. Seriki, Kenneth R. Evans, Hyo-Jin (Jean) Jeon, Rajiv P. Dant, Amanda HelmThis paper aims to examine how external marketing messages, which are generally used to convey company and product information to external target audiences, influence job…
Is having accurate knowledge necessary for implementing safe practices?: A consumer folk theories-of-mind perspective on the impact of price
Anjala S. Krishen, Shaurya Agarwal, Pushkin KachrooThe purpose of this research is to increase consumer safety by providing insights about the linkage between consumer knowledge, price perception and safety intentions. Drawing…
Unit pricing matters more when consumers are under time pressure
Jun Yao, Harmen OppewalThis paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall