European Journal of Marketing: Volume 50 Issue 12

Subject:

Table of contents - Special Issue: Strategic marketing: New horizons in theory and research

Guest Editors: John Rudd, Dr Matti Jaakkola, Greg W. Marshall

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing…

5974

Troubled waters: the transformation of marketing in a digital world

Lee Quinn, Sally Dibb, Lyndon Simkin, Ana Canhoto, Mathew Analogbei

This paper aims to establish how strategic target-market selection decisions are shaped, challenged and driven in response to the rapidly evolving technological landscape. The…

11424

Commitment to marketing spending through recessions: Better or worse stock market returns?

Imran S. Currim, Jooseop Lim, Yu Zhang

This paper aims to address two unique and important questions. First, how do recessions directly affect firms’ marketing spending decisions? Second, and more importantly, do firms…

4268

Customer orientation and firm’s business performance: A moderated mediation model of environmental customer innovation and contextual factors

Sanja Pekovic, Sylvie Rolland

The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer…

3797

A resource-advantage theory typology of strategic segmentation

Andrew T. Thoeni, Greg W. Marshall, Stacy M. Campbell

The purpose of this paper is to define a typology of strategic segmentation accounting for antecedents (potentially conscious or subconscious) that influence marketing managers’…

3255

Strategic marketing patterns and performance implications

Emir Agic, Merima Cinjarevic, Emir Kurtovic, Muris Cicic

The purpose of this study is to create the taxonomy of firms based on the nature of the relationship between market-based resources and marketing capabilities. Anchored in the…

3503

Innovation summits: comparison and conceptualisation

Linda Nhu Laursen, Poul Houman Andersen

The purpose of this paper is to understand the strategic intent and consequent organisation of innovation summits. Innovation summits have recently appeared in practice as a new…

Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014

Johanna Frösén, Henrikki Tikkanen

The study investigates the development of three key strategic marketing constructs – market orientation, marketing-related business process capabilities and marketing performance…

1533
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall