European Journal of Marketing: Volume 50 Issue 1/2

Subject:

Table of contents

How does brand innovativeness affect brand loyalty?

Ravi Pappu, Pascale G. Quester

This paper aims to examine how consumers’ perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of…

16312

Boosting the effectiveness of channel governance options: The moderationing role of relational norms

James R. Brown, Scott K. Weaven, Rajiv P Dant, Jody L Crosno

The aim of this study is to explore possible contingent variables that might explain these twin contradictory effects of marketing channel governance. Franchisors govern their…

Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

Sabrina Verena Helm, Uwe Renk, Anubha Mishra

The purpose of this paper is to identify how employees’ perceived congruity of their employers’ corporate brand with their own actual and ideal self may affect their brand…

5244

The impact of emotional arousal levels and valence on product evaluations: From regulatory goal perspective

Nak Hwan Choi, Jae Min Jung, Tamir Oyunbileg, Pianpian Yang

This paper aims to investigate the moderating roles of emotional arousal levels (elevated vs mild) and emotional valence (positive vs negative) stemming from outcomes of…

1899

Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects

Hong-Youl Ha, Myung-Soo Lee, Swinder Janda

It has previously been noted that channel relationships are more richly understood when viewed over time. Moreover, there is a lack of research on how two types of satisfaction…

1014

Are consumers’ reasons for and against behaviour distinct?

Andreas Chatzidakis, Sally Hibbert, Heidi Winklhofer

The purpose of this paper is to add clarity to current conceptualisations of attitudes towards giving versus not giving and to identify an approach that better informs…

1279

Send-for-review decisions, brand equity, and pricing

Chun Qiu, Peter Popkowski Leszczyc

The purpose of this paper is to study firms’ decisions of voluntary disclosure of high product quality by sending their products to intermediaries for review, and how the nature…

1465

Conceptualisations of the consumer in marketing thought

Ann-Marie Kennedy, Gene R Laczniak

This paper seeks to gain an understanding of how different consumer conceptualisations in marketing may lead to negative outcomes. Every profession has its grand vision. The…

8933

Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume less

Cathy McGouran, Andrea Prothero

This paper aims to explore the impact intentional non-consumption has on consumer practices, the resulting consumption experiences and meanings attached to the actions of…

2879

Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling

Stephen Wilkins, Carina Beckenuyte, Muhammad Mohsin Butt

The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling …

7170

Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment

Hongwei He, Weichun Zhu, Dennis Gouran, Olivia Kolo

This paper aims to examine how consumer moral identity (MI) affects the impact of cause-related marketing (CRM). CRM is a popular hybrid marketing tool that incorporates…

6033

Anthropomorphic packaging: is there life on “Mars”?

Alexandros Triantos, Emmanuella Plakoyiannaki, Evaggelia Outra, Nikolaos Petridis

Anthropomorphism is the innate human tendency to attribute human or human-like characteristics to non-human entities or objects. Even though it is widely used by marketing…

1826

Predictive validity of evidence-based persuasion principles: An application of the index method

J. Scott Armstrong, Rui Du, Kesten C. Green, Andreas Graefe

This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve…

1439

Evidence-based advertising using persuasion principles: Predictive validity and proof of concept

Daniel O'Keefe

– The purpose of this paper is to provide commentary on Armstrong, Du, Green and Graefe’s (this issue) article.

2128

Generalisability of advertising persuasion principles

Byron Sharp, Nicole Hartnett

– This paper aims to reflect on the generalisability of the predictive validity test of the Persuasion Principles Index (PPI) conducted by Armstrong et al. (2016).

1935

Predicting advertising execution effectiveness: scale development and validation

Arch G. Woodside

This paper aims to present a commentary on the Armstrong et al. (2015) proposals to use checklists of Armstrong’s “advertising principles” to predict the effectiveness of…

1881

Predicting what? The strengths and limitations of a test of persuasive advertising principles

Malcolm J. Wright

The purpose of this paper is to discuss Armstrong et al.’s (2016) finding that ads that more closely follow evidence-based persuasion principles also achieve higher…

1389

Persuasion Principles Index: ready for pretesting advertisements

Kesten C. Green, J. Scott Armstrong, Rui Du, Andreas Graefe

This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test…

1272
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall