European Journal of Marketing: Volume 5 Issue 2

British steel: the challenge for an international industry

Layton

Looks at the critical issues facing British Steel as its technological basis develops drastically. Identifies the need to acknowledge the Japanese challenge and develop planning…

The consumer decision‐making process

Paul A. Pellémans

Proposes a general framework for thinking in which various problems related to buyer behaviour are recognized. Examines how the marketing concept has developed this century…

A database for a marketing information system

Peter Kyle

Looks at the problems and methods of providing companies with detailed information about their own sales and marketing costs. Shows how a database can be constructed using the…

The development and use of the mechanical tachistoscope

Geoffrey Lancaster

Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt…

Measuring attitudes to lamb

P.J. Baron, W.J.G. Cowie, D.R. Hughes, D. Lesser

Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying…

Anthropological insights into customer behaviour

David Elliston Allen

Investigates the contribution of anthropology to marketing which has been thought of as being negligible. Reviews its potential as we move towards market analysis and model…