Table of contents
A study in successful exporting
M.T. Cunningham, R.I. SpiegelExamines the export activities of a sample of companies which have won the Queen's Award to Industry for export achievement. Looks at those criteria employed in order to achieve…
Marketing in socialist societies
Gordon Wills, Roy HayhurstReviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that…
A model toward optimizing advertising effort on durable goods purchase
J. Alex MurrayPresents a simple model whose objective is to utilize existing and ongoing survey data in order to allow the advertising manager to segment the market in an optimum way. Shows how…
“Out‐of‐town” regional shopping centres – a reality by 1980?
Terry J. HillerExamines the attitude of the consumer and local authorities to out‐of‐town shopping centres by means of results of a survey carried out in two suburbs of Bournemouth in the UK…
The future development of retail and wholesale distribution in Western Europe: an analysis of trends up to 1980
Bruno TietzLooks at the current status of retail distribution in the European Economic Community. Forecasts likely future developments and problems, suggesting that decisions on distribution…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall