European Journal of Marketing: Volume 47 Issue 11/12

Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership

Elaine Wallace, Leslie de Chernatony, Isabel Buil

Ind suggests front line employees can be segmented according to their level of brand-supporting performance. His employee typology has not been empirically tested. The paper aims…

Reasons for variation in SCR for private label brands

John Dawes

There is increasing managerial and academic interest in understanding behavioural loyalty to private label (PL) brands. A widely used behavioural loyalty measure is share of…

“What will ‘they’ think?”: Marketing leakage to undesired audiences and the third-person effect

Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, Camilla Thunell

This paper aims to investigate how marketing leakage to undesired audiences, a common phenomenon in today's globally connected world of consumers, impacts on the target audience…

A classification schema of co-production of goods: an open-systems perspective

Fernando R. Jiménez, Kevin E. Voss, Gary L. Frankwick

A growing body of literature reveals that the domain of customer co-production of goods is expansive. Many research articles in the area of co-production of goods, however, have…

A new era of consumer marketing?: An application of co-creational marketing in the music industry

Jordan Gamble, Audrey Gilmore

This paper aims to address the emerging post-millennium trends in co-creational marketing, in the context of how these trends apply to the recorded and live sectors of the music…

The value co-destruction process: a customer resource perspective

Anne M. Smith

This paper aims to adopt a conservation of resources (COR) theoretical approach to examine the process of value co-destruction (VCD) emanating from the misuse of customer…

Consumers' responses to sponsorship by foreign companies

Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai

The study aims to explore the novel issue of how consumers perceive sponsorship initiatives by foreign companies and how the sponsors' country-of-origin (COO) cue may influence…

Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector

Matthew Gorton, Robert Angell, John White, Yu-Shan Tseng

The purpose of this paper is to present and test a conceptual model for understanding consumer responses to cause related voucher schemes (CRVS), considering the initiatives of…

A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies

Catherine Liston-Heyes, Gordon Liu

Cause-related marketing (CRM) involves firms working in partnership with non-profit organizations (NPOs). While CRM offers a range of potential benefits to NPOs, some managers are…

When having is not enough: implications of being satisfied

Jing Yang Zhong, Vincent-Wayne Mitchell

While having “more” in life seems to have a positive impact on consumers' well-being, the role of how satisfied consumers need to be with this “more” before it is able to enhance…

Persuasion, marketing communication, and the metaphor of magic

Chris Miles

This paper aims to investigate the significance of academic accusations of magical practice towards marketing communication, asking what might motivate such accusations and what…

Antecedents and consequences of brand-oriented companies

Yen-Tsung Huang, Ya-Ting Tsai

Building a strong brand is an important way to build a competitive advantage in the marketplace. Brand-oriented companies regard their brands as strategic resources, and they…