Table of contents
Consumers' internal categorization structures: an additive tree analysis
Raquel Chocarro Eguaras, Margarita Elorz Domezain, José Miguel Múgica GrijalbaThe mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domains. In the present…
Modeling quality commitment in service organizations: an empirical study
Mehmet Demirbag, Sunil Sahadev, Erdener Kaynak, Aziz AkgulThe purpose of this paper is to attempt to model the antecedents and consequences of quality commitment among employees in a service organization.
Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda
Laurent Muzellec, Theodore Lynn, Mary LambkinThis paper aims at establishing a new stream of academic study for virtual brands. It explains the concepts of protobrands and reverse product placement and explores some of the…
Customer satisfaction, earnings and firm value
Don O'Sullivan, John McCalligThe aim of this study is to examine the relationship between customer satisfaction, earnings and firm value.
The service elimination decision‐making during the service life cycle: Some pilot empirical evidence
Paulina Papastathopoulou, Spiros P. Gounaris, George J. AvlonitisThe paper aims to offer a preliminary insight into the issue of whether service providers eliminate their offerings in various stages of their life cycle, and if so, whether…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall