European Journal of Marketing: Volume 45 Issue 3

Marketing perspectives of logistics service providers: Present and future research directions

Michael Bourlakis, T.C. Melewar

This paper aims to introduce the special issue on the marketing perspectives of logistics service providers and the relevant papers. The paper also aims to introduce the concept…

Relationalism in marketing channels and marketing strategy

Audhesh K. Paswan, Charles Blankson, Francisco Guzman

The purpose of this paper is to examine the relationship between marketing strategy types – aggressive marketing, price leadership and product specialization strategies – and the…

The interface between retailers and logistics service providers in the online market

Yuan Xing, David B. Grant, Alan C. McKinnon, John Fernie

The growth in online shopping has presented challenges for physical distribution service quality (PDSQ) provided by retailers, including both multi‐channel and pure players, and…

Supply chain commitment and business process integration: The implications of Confucian dynamism

Mohammad Asif Salam

Despite intense research interest in supply chain management (SCM) over two decades, there is still uncertainty as to what SCM is and how behavioural determinants have an impact…

A conceptualisation of supplier‐perceived value

Egle Songailiene, Heidi Winklhofer, Sally McKechnie

The purpose of this paper is to provide a more comprehensive conceptualisation of supplier perceived value (SPV) in business relationships for B2B services.

Selecting logistics providers in Thailand: a shippers' perspective

Ruth Banomyong, Nucharee Supatn

The purpose of this research is to identify key attributes of freight logistics service quality and to examine how these attributes impact shippers' selection of third‐party…

Proactive improvement of logistics service providers as driver of customer loyalty

Carl Marcus Wallenburg, Peter Lukassen

The purpose of this paper is to provide a differentiated view of relationship‐specific proactive improvement of logistics service providers (LSPs) that distinguishes between the…

Measuring the competitiveness of container ports: logisticians' perspectives

Gi‐Tae Yeo, Michael Roe, John Dinwoodie

The purpose of this paper is to present an approach to measuring container port competitiveness, a key but neglected element of channel management in a complex and dynamic…

Special issue on Social marketing, social change