European Journal of Marketing: Volume 44 Issue 1/2

The theory‐practice divide: thoughts from the Editors and Senior Advisory Board of EJM

The purpose of this editorial is to bring together thoughts and opinions from the Editors and Senior Advisory Board of EJM regarding the nature of the long‐debated…

SSCI and its impact factors: a “prisoner's dilemma”?

This paper aims to describe and debate a series of concerns that may affect, influence or manipulate the “Social Science Citation Index” (SSCI) and its impact factors.

Adaptations in a supplier‐manufacturer network: a research note

The purpose of this paper is to examine suppliers' adaptation to a major buyer, and to contribute to the findings of past research.

A conceptual model for public relations in museums

This paper aims to present a conceptual model for public relations specific to museums.

Critically divided?: How marketing educators perceive undergraduate programmes in the UK

“Theory versus practice” and “rigour versus relevance” debates have long been a feature of the discipline of marketing, not least within the sub‐field of marketing education…

A study of compatibility variation across Chinese buyer‐seller relationships

The purpose of this paper is to study compatibility variations in buyer‐seller relationships between Mainland Chinese firms and Hong Kong Chinese buyer firms that act as…

Interpersonal trust in commercial relationships: Antecedents and consequences of customer trust in the salesperson

This paper seeks to explore drivers and consequences of customer trust in the salesperson in the financial services industry. Its theoretical foundations are based on literature…

Flagship stores as a market entry method: the perspective of luxury fashion retailing

Employing the qualitative method, this paper sets out to investigate the role and function of flagship stores as a market entry mechanism employed by luxury fashion retailers.

The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting

It is the purpose of this study to demonstrate theoretically and empirically how the marketing strategy creation style implemented by a channel leader in a franchise system…

Does sponsorship work in the same way in different sponsorship contexts?

The purpose of this paper is to develop a comprehensive model of high‐level sponsorship effects that works well in both sports and cultural sponsorship contexts.

Field‐capital theory and its implications for marketing

This paper seeks to explore the applicability and implications of Bourdieu's field‐capital theory for marketing using original research with a typical European society. Bourdieu's…

Explaining the entry mode choice among Tunisian exporting firms: Development and test of an integrated model

Managers involved with export marketing are concerned first with entry mode decisions for their foreign expansions. The purpose of this paper is to examine the key factors that…

Implementing competitive strategies: the role of responsive and proactive market orientations

This study seeks to draw on the strategy implementation approach and the resource‐based view of the firm (RB theory) to investigate the relationships among competitive strategies…

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

The purpose of this paper is twofold: to outline and analyse the issue of gender differences in supermarket choice; and to demonstrate the nascent CaRBS technique as an…

Measuring the impact of research