European Journal of Marketing: Volume 41 Issue 7/8

Revisiting the pioneering market orientation model in an emerging economy

The purpose of this study is to replicate Kohli and Jaworski, and Kohli's pioneering market orientation model within a highly growth‐oriented and competitive banking industry in…

The state of internet marketing research: A review of the literature and future research directions

The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication…

Researching vulnerability: what about the researcher?

The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers.

An empirical examination of the pricing policies and their antecedents in the services sector

The purpose of this research paper is to investigate the pricing policies that service companies adopt in order to set their prices along with the service, organizational and…

Identity studies: multiple perspectives and implications for corporate‐level marketing

The concept of identity provides the platform by which many corporate‐level concepts can be understood such as corporate branding, corporate communications, corporate image and…

British consumers' evaluations of US versus Chinese goods: A multi‐level and multi‐cue comparison

The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis; to trace variations in consumers'…

Customer orientation and salesperson performance

This paper aims to examine the impact of customer orientation, at the levels of both the company and the salesperson, on salesperson performance.

Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty

The purpose of this study is to establish a theoretical basis for evaluating a strategic increase in customers' perceptions of service/product quality – specifically in terms of…

Market orientation versus innovative culture: two routes to superior brand performance

The paper aims at providing insights into how market orientation and organisational culture together contribute to brand performance, shedding light on the nexus between…

An assessment of product class involvement in food‐purchasing behavior

This paper sets out to investigate the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also to be explored. The aim is…

Buyer satisfaction with relational exchange across the relationship lifecycle

This paper aims to explore how relational constructs (total interdependence, trust, commitment, cooperative norms and conflict) impact the buyer's relationship satisfaction across…

Exploring collaboration between sales and marketing

The study seeks to explore the antecedents and implications of collaboration between sales and marketing and further to identify whether there are benefits in terms of business…

Insights into interpreting integrated marketing communications: A two‐nation qualitative comparison

This research paper aims to examine the theoretical and practical applicability of integrated marketing communications.

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