European Journal of Marketing: Volume 40 Issue 3/4

Subject:

Table of contents - Special Issue: Reflections on business‐to‐business marketing in the twenty‐first century

Guest Editors: Judy Zolkiewski, Peter Turnbull

IMP – some things achieved: much more to do

David Ford, Håkan Håkansson

The purpose of this paper is to re‐examine the challenges that were made in the original International Marketing and Purchasing (IMP) project, in the light of all the changes that…

6482

Discovering market networks

Lars‐Gunnar Mattsson, Jan Johanson

In 1982 two books published in Sweden suggested a network perspective on markets and marketing. The purpose of this paper is to explain the emergence in Sweden of the network…

4708

Research in relationship marketing: antecedents, traditions and integration

Vasco Eiriz, Dom Wilson

This paper aims to explore the theoretical foundations of relationship marketing from the perspective of several management‐related disciplines, and to attempt a fresh perspective…

16344

Matching high‐tech and high‐touch in supplier‐customer relationships

Thomas Ritter, Achim Walter

The paper seeks to analyse and discuss the impact of information technology competence and relationship management on relationship value and relationship profitability.

2599

Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships

Wolfgang Ulaga, Andreas Eggert

Established models of buyer‐seller relationships do not reflect managerial emphasis on supplier performance evaluation when modelling business relationships. Proposes that…

17635

Ethics and value creation in business research: comparing two approaches

Lise‐Lotte Lindfelt, Jan‐Åke Törnroos

Purpose – The purpose of this article is to develop a conceptual framework for studying value creation derived from an ethical perspective, in a business marketing context.

9488

Measuring relational norms: some methodological issues

Keith J. Blois, Bjoern S. Ivens

The paper sets out to examine the validity of Kaufmann and Stern's operationalisation of Macneil's norm theory which they used when creating a set of scales to evaluate the degree…

2453

Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector

Sabrina Helm, Ludger Rolfes, Bernd Günter

Purpose – The purpose of this article is to investigate the supplier's view on supplier‐initiated relationship dissolution due to lack of customer profitability.

2771

Conceptualising, delineating and analysing business networks

Frans Prenkert, Lars Hallén

The purpose of this article is to explore possible contributions to the development of models to define business networks conceptually, and identify and delineate them empirically…

2132

Network pictures: concepts and representations

Stephan C. Henneberg, Stefanos Mouzas, Pete Naudé

There has recently been an increase in interest in the notion of “network pictures” amongst researchers in the field of business‐to‐business marketing. Network pictures are…

6038

Assessing the impact of culture on relationship creation and network formation in emerging Asian markets

Richard Fletcher, Tony Fang

The purpose of this article is to develop an alternative approach to researching the impact of culture on relationship creation and network formation in Asian markets.

9296
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall