Table of contents
The paradoxnoia of top journal(s) in marketing
Göran SvenssonThe objective of this paper is to explore the dominating approaches that appear in top marketing journals.
Factors affecting the termination propensity of inter‐firm relationships
Paul D. EllisThe decline of inter‐firm relationships remains an important, although little studied, topic within the channel management literature. Existing research on the topic tends to be…
Understanding new product project performance
Lenny H. Pattikawa, Ernst Verwaal, Harry R. CommandeurThe purpose of this paper is to summarize the accumulated body of knowledge on the performance of new product projects and provide directions for further research.
Research design and data analysis in realism research
Rana Sobh, Chad PerryThe aim of this paper is to apply principles of the realism paradigm within qualitative research projects.
Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries
Michael Trimarchi, Peter W. LieschThe paper aims to analyse the nature of business communication and its influence on relationships development between Hong Kong Chinese intermediaries sourcing from Mainland…
Rediscovering consumer‐producer involvement: A network perspective on fair trade marketing
Andrew Alexander, Alex NichollsThe paper aims to investigate the value of a network perspective in enhancing the understanding of the business to consumer marketing of high‐involvement product categories. This…
Advertiser satisfaction with advertising agency creative product
Railton M. HillThe purpose of the paper is to explore the satisfaction response in the context of an applied creative, business‐to‐business, professional service – that of advertiser…
Marketing action in networks
Stefanos MouzasThe aim of this paper is to describe and explain how organizations develop and implement marketing action within their surrounding business networks.
Power and control in international retail franchising
Anne Marie Doherty, Nicholas AlexanderAs international retailers continue to employ franchising as a major method of market entry, the control of these international retail franchise networks becomes of significant…
Deriving and exploring behavior segments within a retail loyalty card program
Arthur W. Allaway, Richard M. Gooner, David Berkowitz, Lenita DavisDespite the proliferation of retail loyalty programs, little is known about differences in the behavior patterns of the consumers within them. There may be several unique segments…
Embodying experience: A video‐based examination of visitors' conduct and interaction in museums
Dirk vom LehnThe purpose of this paper is to argue that social interaction fundamentally underpins how people examine, experience and make sense of museum exhibits. It seeks to reveal how…
Unpicking the meaning of value in key account management
Catherine Pardo, Stephan C. Henneberg, Stefanos Mouzas, Peter NaudèThis article aims to build on existing literature on value and proposes new perspectives and facets of relational value in key account management (KAM).
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall