European Journal of Marketing: Volume 4 Issue 4

The effect of advertising on sales and brand shares

J.M. Samuels

Tests a new series of models which attempt to describe the relationship between advertising and sales. Describes an attempt to obtain information of this kind by investigating the…

Interpersonal barriers to effective product management

Gary R. Gemmill, David L. Wilemon

Examines some of the interpersonal barriers faced by product managers in obtaining interface support. Suggests an influence matrix exists in project management, consisting of four…

A marketing approach to marketing education

P.J. Dillon‐Malone

Suggests ways in which marketing education might be adjusted to achieve different objectives. Confirms that the existence of some well‐developed techniques and a good deal of…

The development of British and American mail order trading

Peter Johnson

Looks at the development of mail order trading in the UK and the USA, showing that there are substantial differences. Uses tables to give emphasis to the growth of UK mail order…

A pagination model for the national newspapers

Andrew Dare

Examines competitiveness of national newspapers and how their competitiveness with regard to pagination provides a comprehensive study. Considers whether or not the newspaper…

The marketing of freightliners

Robert Nix

Analyses the freightliner container system with the inception of British Rail's development of its land‐based system. Examines, from the point of view of new product marketing…