Table of contents
Building and operating a forecasting model: the regression analysis approach
Melvyn HirstDescribes a procedure of constructing a model using the regression equation approach and states there are many pitfalls that the innocent forecaster must look out for, if he/she…
Testing, labelling, certifying: a perspective on consumer information
Hans B. ThorelliExamines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in…
Changing aspects of channel structure in America
Philip B. ScharySpotlights the principal emphasis of this study as descriptions of the present state and indicators of change in US channel structure. Follows this by speculating briefly about…
Computerized marketing information systems
Hartmut J. WillExamines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in…
2001 – The existential customer
Martin ChristopherUndertakes to look at society's future developments and the effect of consumer behaviour and also marketing strategies. Acknowledges that changes in the sociological environment…
The overlap problem
David MidgleyAnalyses, in depth, the problem of overlap between the areas of different television companies, the effect on this of the new UHF television network, and the implications from a…
Simulation models of consumer behaviour
Jonathan RosenheadExamines advantages and disadvantages of aggregated analytic models and disaggregated simulation models. States the object is to explore the advantages and disadvantages of the…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall