European Journal of Marketing: Volume 34 Issue 1/2

Commentary: Why it is fundamentally stupid for a business school to try to improve its research assessment exercise score

Nigel Piercy

Government policies of accountability have led to the imposition of a type of quality measurement on British universities in the form of the Research Assessment Exercise (RAE)…

Further comment: Tales of the Gulag

Michael Saren

A response to Nigel Piercy’s commentary “Why it is fundamentally stupid for a business school to try to improve its RAE score”. Highlights the bureaucratic rationale and…

Added value: its nature, roles and sustainability

Leslie de Chernatony, Fiona Harris, Francesca Dall’Olmo Riley

Much has been written about the strategic importance of added value as a means for achieving competitive advantage, but little attention has been paid to the meaning of the term…

Decomposing the effects of market knowledge competence in new product export: A dimensionality analysis

Tiger Li, S. Tamer Cavusgil

Although the importance of market knowledge competence (MKC) in new product export is assumed in the literature, its effects are not empirically tested due to an insufficient…

The use of foreign languages by Irish exporters

W.M. Clarke

Presents the findings of a study of the use of foreign languages by Irish exporting companies. Suggests that, although a substantial majority of respondents believe that foreign…

The successful marketing strategies of German companies in the UK

Vivienne Shaw

Presents the findings of a study of the successful international marketing strategies and headquarter‐subsidiary relationships of 186 German companies operating in the UK. A…

Moments of sorrow and joy: An empirical assessment of the complementary value of critical incidents in understanding customer service evaluations

Gaby Odekerken‐Schröder, Marcel van Birgelen, Jos Lemmink, Ko de Ruyter, Martin Wetzels

It is commonly acknowledged that service quality can be measured by using attribute‐based and incident‐based measurements. Both methods are distinct in nature, but can be used…

Strategy formation by business leaders: Exploring the influence of national values

Simon Harris, Pervez Ghauri

The internationalization of small and medium‐sized businesses typically involves negotiation, agreement and exchange between business leaders from different national cultural…

The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands

Peter C. Verhoef, Janny C. Hoekstra, Marcel van Aalst

Radio is becoming increasingly popular as an advertising medium. At the same time, more and more companies are integrating direct marketing in their communication strategies…

Antecedents to satisfaction with service recovery

Tor Wallin Andreassen

Building on disconfirmation theory, equity theory and affect‐balance theory, considers antecedents to satisfaction with service recovery. A theoretical model is proposed and…

Search and performance in international exchange

Ashley Lye, R.T. Hamilton

The bulk of research in international exchange has adopted an exporter perspective. In contrast, the work reported here incorporates the importer side of the dyad. The research…

Retail bargaining behaviour of American and Chinese customers

Don Y. Lee

Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework of the Fishbein behavioural intention model is applied to…

Shouts and whispers: The lobbying campaigns for and against resale price maintenance

Shirley Harrison

Reviews a variety of academic and practitioner opinions on different types and definitions of lobbying and the purposes for which it is used, ranging from government relations to…

Rethinking Marketing: Towards Critical Marketing Accountings

Chad Perry