European Journal of Marketing: Volume 33 Issue 9/10

Commentary – In search of excellence among business school professors: a rejoinder

Comments on Piercy’s polemic “In search of excellence among business school professors”, published in European Journal of Marketing, Vol. 33, No. 7/8. Argues that by comparison…

Franchise relationship quality: micro‐economic explanations

Examines the behavioural implications of the three main micro‐economic explanations – resource constraint, agency theory and search cost theory – for franchising. Reviews these…

Stakeholders in a hybrid market: the example of air business passenger travel

Selects European business air travel as an example of a market that displays both industrial and consumer characteristics, and subsequently defines it as having a hybrid nature…

Consumer research, interpretive paradigms and methodological ambiguities

The 1980s and 1990s have witnessed a growing application of qualitative methods, particularly in the study of consumer behaviour. This has led to some division between researchers…

The dynamics of the legal market: an interaction perspective

Recognises that whilst an abundance of research has been conducted into solicitors’ marketing, other players in the legal industry have been ignored or overlooked. Suggests that…

Consumer reactions to product placement strategies in television sponsorship

Reports the results of an experimental study that examines the impact of different strategies of product placement on consumer reactions in the context of television sponsorship…

Factors affecting consumer perceptions on product safety

Examines how perceived product safety may be affected by such product‐related factors as price, brand name, store name, promotion channels, source credibility, country of origin…

A broadened conception of internal marketing

Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on…

Examining the antecedents of sales organization effectiveness: an Australian study

Examines the impact of manager and salesforce antecedents on sales organization effectiveness, using a sample of 146 Australian sales units. Indicates that sales manager…

What is this thing called service?

Explores the richness of meaning that has grown up around the service concept in the management literature. Examines the subtleties which arise when “service” is used to denote…

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