Table of contents
Exchange relationships in consumer markets?
Jaqueline PelsDiscusses the validity of classifying transaction and relationship exchanges (and marketing theories) according to whether the selling firm is operating in consumer or industrial…
Using means‐end structures for benefit segmentation: An application to services
Günther Botschen, Eva M. Thelen, Rik PietersAlthough the basic idea of benefit segmentation lies in using causal, as opposed to descriptive, factors as segmentation criteria, most of the empirical studies do not…
Ownership decisions in plural contractual systems: Twelve networks from the quick service restaurant industry
Robert Dahlstrom, Arne NygaardA substantial body of research employs agency theory and transaction costs analysis to explain ownership decisions in distribution channels. Agency theory identifies factors that…
Small business participation in the global economy
Peter G. GrahamBusiness, management, workers and governments are responding to global imperatives. These imperatives include marketing. The origins of global marketing lie in exporting. Presents…
Marketing in medium‐sized manufacturing firms: The state‐of‐the‐art in Britain, 1987‐92
Roger Brooksbank, David A. Kirby, David Taylor, Dylan Jones‐EvansMany studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success. In most cases, however, research has focused on either large…
Dimensions of internationalisation of manufacturing firms in the apparel industry
Sylvie K. ChettyThe economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to…
Gathering and using information for the selection of trading partners
Edwin J. Nijssen, Susan P. Douglas, Gilles CalisExamines the nature of the search process used by international firms in identifying trading partners in emerging markets, and to what extent systematic information collection on…
Consumer perceived risk: conceptualisations and models
Vincent‐Wayne MitchellReviews the literature on consumer‐perceived risk over the past 30 years. The review begins by establishing perceived risk’s relationship with related marketing constructs such as…
Marketing fresh fruit to Japanese consumers: exploring issues for Australian exporters
Yukiko Miyauchi, Chad PerryJapan has the world’s second largest food service sector and its food market is three times greater than all other Asian food markets combined. Thus, exports of fresh fruit to…
The interaction of message framing and felt involvement in the context of cell phone commercials
Brett Martin, Roger MarshallInvestigates the relationship between print advertisement wording and consumer interest in relation to cell phone promotion. Reports on an experiment involving two independent…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall