European Journal of Marketing: Volume 31 Issue 9/10

Six sixty‐six and all that (or, what the hell is marketing eschatology?)

Stephen Brown

States that numerous commentators have contended that we live in degenerate, degraded, decadent and soon‐to‐be discontinued times. Arguably a manifestation of “pre‐millennial…

Marketing ‐ the whore of Babylon?

Ian Robson, Jim Rowe

In the Book of Revelation, the “whore of Babylon” is a metaphor for Satan. In applying this religious analogy to the current state and status of marketing thought, deliberately…

Eschatology, promise, hope: the Utopian vision of consumer research

Helen R. Woodruffe

Explores the idea of the Utopian vision of consumer research through eschatology, which seeks to establish a new version of reality of consumers and which exposes existing…

Temerarious directions for marketing

John O’Shaughnessy

Marketing eschatology judges marketing’s sins of omission and commission and describes the future state where “good” triumphs over that which led us to error. Begins by presenting…

Messianic eschatology: Some redemptive reflections on marketing and the benefits of a process approach

John A. Murray, Aidan O’Driscoll

States that a Messianic view of eschatology is one that directs its hopes to a salvatory or vindicating figure, event or philosophy. In applying the eschatology metaphor to…

Questioning eschatological questions about marketing Apocalypse conditional

George Fisk

States that knowledge drawn from relevant dimensions of reality answers questions about the ultimate end of the world. Marketing technologies are appropriate means for achieving…