Table of contents
Turkish industrial purchasing managers’ perceptions of foreign and national industrial suppliers
A. Gül Güdüm, Alican KavasExamines how Turkish industrial purchasing managers perceive US, Japanese, German and national suppliers. Indicates that German and Japanese suppliers are perceived more…
Advertising client‐agency relationships: The decision‐making structure of clients
Douglas C. West, Stanley J. PaliwodaFocuses on the client’s relationship with its advertising agency to examine advertising client‐agency roles in campaign planning. Seeks to establish who buys, and to verify the…
Consumer behaviour and the retail “sales”: Modelling the development of an “attitude problem”
Erica J. Betts, Peter J. McGoldrickIn spite of the ubiquity of seasonal and other retail “sales”, they have been curiously neglected within the marketing literature. This is most surprising, given their impact on…
Market orientation and corporate success: findings from Germany
Wolfgang FritzThe significance of the market orientation for corporate management is the subject of a long‐standing controversy. This empirical study conducted in Germany, the largest European…
High‐tech NPD success through faster overseas launch
Paul OakleyImproving customer value through faster response times is a significant way to gain competitive advantage. Suggests that many approaches to new product development (NPD) have an…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall