Table of contents
Country of origin marketing over the product life cycle: A Danish case study
Hanne NissDiscusses the appropriateness of using national image for international marketing purposes, based on an empirical survey carried out among 100 Danish export firms, from which the…
7764
Confirmatory compositional approaches to the development of product spaces
Mark B. VandenboschThe set of compositional approaches to product space development is expanded to include confirmatory methods. Specifically, describes and compares product space development…
1020
A review of changes in the UK construction industry: Their implications for the marketing of construction services
Silas B. Yisa, Issaka Ndekugri, Brian AmbroseThe external, social, economic and political environments determine the opportunities for work and thereby potential profit. Clients’ needs and attitudes, like the external…
8246
International direct marketing strategies: a US‐European comparison
Ramesh T. Iyer, John S. HillInternational direct marketing has been around a long time in both the USA and western Europe. Yet both industries have evolved under different sets of circumstances. This…
4382
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall