Table of contents
SERVQUAL: review, critique, research agenda
Francis ButtleSince its launch in 1985, SERVQUAL has become a widely adopted technology for measuring and managing service quality. Recently, a number of theoretical and operational concerns…
42931
Evidence for Turkish industrial salespeople: Testing the applicability of a conceptual model for the effect of effort on sales performance and job satisfaction
Bülent MengüçConsiders the effect of effort on sales performance and job satisfaction in the context of Turkish industrial salespeople. Proposes a conceptual model in which competitiveness…
1490
Global strategy: a review and an integrated conceptual framework
Shaoming Zou, S. Tamer CavusgilA review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified theory. Identifies gaps in the literature as the…
17710
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall