Table of contents
Export marketing: conceptual and empirical developments
Stephen YoungProvides an overview of the special issue of the EuropeanJournal of Marketing on “Export marketing”. Five basicquestions to be answered in the export marketing area are…
Export stimulation: a non‐exporter′s perspective
Leonidas C. LeonidouInvestigates empirically the perceptions of non‐exporters regardingfactors stimulating export initiation. Draws on research based on arepresentative sample of 112 Cyprus‐based…
Soliciting unsolicited export orders: are recipients chosen at random?
Neng LiangTraditionally, researchers have relied on the “rationalchoice” paradigm in studying organizational buying behaviour.Shows that such reliance is inappropriate in the international…
The internationalization of small computer software firms: A further challenge to “stage” theories
Jim BellPresents the findings of a comparative study into the exportbehaviour and internationalization of small computer software firms inFinland, Ireland and Norway. These findings…
An investigation into the targeting of UK export assistance
Dave CrickDiscusses the results of an empirical study undertaken in the UKusing a modified six‐stage version of the Bilkey and Tesar model toinvestigate the usefulness of the…
Contingency relationships between entrepreneurship, export channel structure and environment: a proposed conceptual model of export performance
Poh‐Lin Yeoh, Insik JeongFor decades, export performance has generated interest amongresearchers and public policy makers. However, despite extensiveinvestigations, export marketing is still lacking…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall