Table of contents
A Comparative Analysis of New Product Programmes: : European versus North American Companies
E.J. KleinschmidtThis empirical research based on a sample of 154 companies in Canada,USA, Germany and Denmark compares new product development practices inNorth America and Europe. A literature…
956
The Marketing Strategies of British and German Companies
Vivienne ShawCompares empirically the marketing strategies and organizationalcharacteristics of 40 British and German companies operating in themachine tool industry. Shows that German…
2737
Legal Aspects of Euro‐marketing
Doris HildebrThe development of a Euro‐marketing strategy requires a link between themarketing and legislative dimensions. Practice has shown that legalaspects are still the main obstacles…
966
The Role Matrix: A Diagnostic Test of Marketing Health
Peter Spillard, Matthew Moriarty, John WoodthorpeAn essential component of the marketing audit of an enterprise is thequality of the organization itself. Without an effective structure forplanning, selecting, executing and…
978
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall