European Journal of Marketing: Volume 27 Issue 8

Subject:

Table of contents

A Behaviourist Perspective on Purchase and Consumption

Gordon R. Foxall

Critically examines the status and plausibility of aninterpretative account of consumer behaviour derived from operantpsychology (behaviour analysis). It is argued that a model of…

4111

A Control View of the Behaviour of Consumers: Turning the Triangle

Rik Pieters

According to the emission view of behaviour, consumers emit overtresponses as a result of a more or less complicated prior process whichstarted in the environment. Explores the…

1434

Personality and Consumer Behaviour: An Operational Approach

Paul J. Albanese

Presents a report on the promising preliminary results of the Qproject at Kent State University to operationalize the personalityorganization from psychoanalytic object relations…

14105

Consumption and Significance: Everyday Life in a Brand‐new Second‐hand Bow Tie

Robert Grafton Small

Discusses the analogy of two bow ties, part of a deceasedrelative′s effects, showing that although one was worn out and the otherunopened they were both second‐hand. Compares this…

Consumer Behaviour as an Evolutionary Process

Gordon R. Foxall

The growth of knowledge in marketing requires alternativeinterpretations of consumer behaviour to the prevailing trait andinformation processing models derived from structural…

20977
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall