Table of contents
An Exploration of the Quantity Surcharge Concept in Greece
Yiorgos Zotos, Steven LysonskiPrevious research has established the use of quantity surcharges inthe USA. A quantity surcharge exists when a given package size carries ahigher unit price than a smaller package…
702
Advertising Effects and Effectiveness
Mike T. BendixenThe results of the application of an integrated econometrictime‐series model for advertising effectiveness is presented. The modelform gives rise to three possible advertising…
17066
Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
Stanley F. Slater, John C. NarverThe Miles and Snow typology of product‐market strategy is apotential source of rich insights for developing marketing strategy.However, the drivers of performance for the…
7386
The Perceived Usefulness of Export Information Sources
Andrew McAuleyThe gathering of information is an important part of the exportingprocess. Identifies sources of information which exporters use and alsodistinguishes those sources which they…
882
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall