European Journal of Marketing: Volume 26 Issue 8/9

Subject:

Table of contents

Retailer Internationalization: An Empirical Inquiry

David E. Williams

Attempts to break new ground by examining the motivations,obstacles, various organizational and decision‐maker traits associatedwith internationalization, and factors aiding…

2525

Retail Internationalization: Contingency and Context?

Alan G. Hallsworth

Argues that the advent of “Europe 1992” is a contingentfactor in retail internationalization. The precise playing‐out of movesto internationalize operations by direct…

1352

Distribution Strategies of European Retailers

John Fernie

Discusses physical distribution and logistics strategies ofEuropean retailers. Argues that UK‐evolved strategies are markedlydifferent from their continental European counterparts…

2583

Generic Models of European Shopping Centre Development

Jonathan Reynolds

Considers how and to what extent common features in shopping centredevelopment have become apparent across Europe, drawing on new andcomparable statistics on such development…

International Positioning: Japanese Department Stores in Hong Kong

Peter J. McGoldrick, Sandy S.L. Ho

The Hong Kong department store market offers an example ofconsiderable success in repositioning by international retailers, mostnotably Japanese. Presents results from a…

2054

Internationalization of Retailing: Developing New Perspectives

Maureen B. Whitehead

Reviews selected literature on international retail activity andsuggests new directions for research.

1538
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall