Table of contents
Effective Marketing in Taiwan: Profiles of the Top Performers
W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch, Oliver YauSeeks to identify the top performing companies in Taiwan andexamine the contribution that marketing has made to their performance.Findings of the study reveal that organizations…
Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms
T.S. ChanCompares the interrelationships between channel directness, channelintensity, and export performance among Singaporean and Hong Kongexporting firms. Findings suggest that a…
An Empirical Investigation of the Differences between Initiating and Continuing Exporters
A. Tansu Barker, Erdener KaynakExamines the characteristics of small and medium‐sized initiatingand continuing exporting firms from Saskatchewan, Canada. As the US isthe major trading partner of Canada and most…
Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry
C. Lawrence, N.E. Marr, G.P. PrendergastFocuses on the issue of country of origin stereotyping by consumersin the New Zealand automobile market. The approach uses 275 mailquestionnaires (with 150 of these being…
The Impact of Managerial Attitudes on Technology Licensing Performance
Kwaku Atuahene‐Gima, Paul G. PattersonReports on a study designed to explore the effects of managers′perceptions on the firm′s performance in technology licensing activity.Identifies potential costs and benefits of…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall