European Journal of Marketing: Volume 26 Issue 11

Subject:

Table of contents

Where to Now in New Product Development Research?

Angie Craig, Susan Hart

New Product Development, Research Takes the reader through theliterature on research into the dynamics of new product development,considering and commenting on the variety of…

5173
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall