Table of contents
Exploring the Effects of Consumers′ Dissatisfaction Level on Complaint Behaviours
Jagdip Singh, Shefali PandyaThe level of consumer satisfaction (CS), dissatisfaction (CD) andcomplaint behaviours (CCB) is beginning to receive increased attentionfrom practitioners and researchers. Most…
3579
A Strategic Approach to Managing Buyer‐Seller Relationships
Robert E. Krapfel, Deborah Salmond, Robert SpekmanBusiness marketers need strategic frameworks to assess the value ofa portfolio of buyer‐seller relationships and to decide how they shouldbe managed. By drawing on insights from…
4407
The Role of Product Cues in Assessing Risk in Second‐hand Markets
Mark GabbottIn assessing the consumer′s response to risk two main riskreduction strategies have been identified, those of information searchand the reliance on product cues. The role of…
1121
Export of Industrial Goods to Europe: The Case of Large Taiwanese Firms
Jou‐ying Tseng, Chwo‐Ming Joseph YuTwo questions are addressed by examining large Taiwanese firms: (1)What is the current nature of Taiwanese firms exporting industrial goodsto Europe? and (2) How do Taiwanese…
504
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall