Table of contents
Marketing Reality: The Sole End and Purpose of Production is Consumption
Gordon WillsA personal selection of essays written by a marketing professionalin the last decade is presented. The application of marketing thought toa broad range of issues where it is not…
652
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall