Table of contents
Marketing Planning in the Public and Non‐profit Sectors
Laura CousinsMost studies of marketing planning focus on the private sector. Astudy of marketing planning in 79 organisations in the UK public sectorand non‐profit sectors, part of a larger…
6100
Government Organisations and their Customers in The Netherlands: Strategy, Tactics and Operations
Hein W.C. van der HartA growing awareness of the positive and activating effects thatcustomer orientation can have on competitive advantage has been noted inthe public sector organisations in the…
706
Constituent Analysis: A Paradigm for Marketing Effectiveness in the Not‐for‐profit Organisation
John M. GwinNot‐for‐profit organisations have a much more complicated and lessformal relationship with the various constituent groups they serve thando for‐profit organisations. As a result…
3094
“The Voice of the Consumer?”: Speculations on the Limits to the Marketing Analogy
Robin WensleyThe basic assumptions underlying the marketing approach, both interms of theory and practice, are considered. Particular emphasis isplaced on two issues: the degree to which the…
1075
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall