Table of contents
Successful Product Innovation in UK and US Firms
Axel Johne, Patricia SnelsonThe managerial implications of a study of 40 leading US and UKmanufacturing firms (20 UK, 20 US) are examined in which senior andmiddle‐level managers were interviewed face to…
1009
Customer Care: A ″Bottom‐up″ View of a ″Top‐down″ Policy
Fred BoggisCustomer care panels are examined as an example of one of the waysin which enterprises can seek to monitor the perception that consumershave of the quality of service they…
1086
The Influence of Environmental Change on the Marketing Practices of Building Societies
Scott Edgett, Des ThwaitesThe marketing environment for the financial services industry inthe UK is experiencing a period of rapid change. How building societiesare preparing to meet the demands of the…
650
Barriers to Trade with Japan: A Socio‐cultural Perspective
Saeed Samiee, Adam MayoThe relationship between cultural and social elements in Japan andthe presence and maintenance of trade barriers is examined. The EuropeanCommunity and the US had $23 billion and…
2867
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall