Table of contents
Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)
David CarsonSmall businesses, usually under owner/ manager control, can sufferthrough a lack of knowledge and understanding of marketing planningpractices. Often practices, if they exist at…
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ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall