European Journal of Marketing: Volume 23 Issue 3

Supermarkets and their Role in Chinese Retailing

K.J. Blois

There were 150 supermarkets in China in 1987. Their introduction tothe country was part of the larger experiment with various forms ofpre‐market economic activity. The attitudes…

Advertising Practices in Northern Europe

Charles F. Keown, Nicolaos E. Synodinos, Laurence W. Jacobs

Advertisers of the leading brands of consumer goods were surveyedin Great Britain, Denmark, Finland, Sweden and West Germany. The studyfound that Northern European advertisers…

Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications

Winston H. Mahatoo

The concept of “motive” is employed very inconsistentlyin marketing. Some, including both general marketers and consumerbehaviourists, equate it with needs, drives and wants…

Strategy Development and Implementation of Tourism Marketing Plans: Part 2

Socrates I. Papadopoulos

In order to assure that the basic objectives of a national touristorganisation are achieved, tourism marketing strategy at corporate levelshould be intimately related to tactical…

Marketing: Concept and Function

Leslie Bernard Trustrum

The alternatives to marketing orientation are identified, therequirements for marketing orientation examined and the differencesbetween the marketing concept and the functional…

The Buying of Own Labels

Mark D. Uncles, Katrina Ellis

Do consumers buy own labels differently from the branded goods ofmanufacturers? Contrary to some of the beliefs currently held in thetrade, own labels are found to be bought much…