Table of contents
Product Deletion and the Effects of Strategy
S.J. HartThe relationship between product elimination and strategicobjectives is examined with particular reference not only to the natureand scope of strategic planning in British…
1682
Corporate Strategy and the Role of Navigational Marketing
Nils‐Erik Aaby, Anthony F. McGannMarketing, the discipline, has failed to deliver on its promise asa central corporate philosophy because it has failed to adapt itsconcepts to corporate concerns. Marketing has…
4004
Determinants of Product Innovation Activities
Wolfgang FritzAn empirical analysis is presented of the effects of selectedcontingency variables on the product innovation activities of firms inentertainment electronics and major household…
1539
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall