European Journal of Marketing: Volume 23 Issue 10

Subject:

Table of contents

Product Deletion and the Effects of Strategy

S.J. Hart

The relationship between product elimination and strategicobjectives is examined with particular reference not only to the natureand scope of strategic planning in British…

1682

Corporate Strategy and the Role of Navigational Marketing

Nils‐Erik Aaby, Anthony F. McGann

Marketing, the discipline, has failed to deliver on its promise asa central corporate philosophy because it has failed to adapt itsconcepts to corporate concerns. Marketing has…

4004

Determinants of Product Innovation Activities

Wolfgang Fritz

An empirical analysis is presented of the effects of selectedcontingency variables on the product innovation activities of firms inentertainment electronics and major household…

1539
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall